Harlem Children’s Zone William Julius Wilson Institute Launches ‘One Decision for Us’ Vaccination Campaign

We know that the people in our community ⁠— and communities like ours across the country ⁠— have questions about the Covid-19 vaccines and want to learn more before making the decision to get vaccinated. 

That’s why we’re proud to launch One Decision for Us through Harlem Children’s Zone William Julius Wilson Institute, with support from our friends at the Dalio Center for Health Justice NewYork-Presbyterian Hospital. 

With One Decision for Us, we aim to empower our communities with the information and understanding they need to make the decision to get the vaccine for their loved ones and our communities. 

The national initiative was developed by VaynerMedia and the video for the campaign was filmed by Los Angeles-based filmmakers Reel Goats and features spoken word poet Justice Davis. In addition, the campaign will feature influencers from key markets including New York, Newark, Atlanta, Oakland, Chicago, Detroit and Minneapolis.

Vaccine Resources

One Decision for Us features important information about the vaccine:

• Guide with COVID-19 facts and help accessing the vaccine
• FAQ about the vaccine
• Find out where to get the vaccine

Supporting our Community

In addition to launching One Decision for Us, Harlem Children’s Zone has been at the forefront of supporting our community — and other hard-hit communities across the country — get through the pandemic.

Most recently, we partnered with NewYork-Presbyterian Hospital to open a site for everyone in our community to get the vaccine and we hosted Just the Facts: COVID Vaccine Virtual Town Hall. At this community-wide event, Kwame Owusu-Kesse, CEO of Harlem Children’s Zone, sat down with physicians Olajide A. Williams, MD and Julia E. Iyasere, MD, to provide fact- and science-based responses to questions about the COVID-19 vaccine.

Additionally, during the height of Covid-19, we designed and implemented a five-phase emergency response and recovery plan in Harlem. William Julius Wilson Institute then worked to scale the program with partners in six cities where people of color have been disproportionately impacted by the pandemic.

Finally, together with national and community partners, we launched #StayCoveredTogether. Through the campaign, we drove awareness and public education about the importance of wearing a mask.